Salesforce Marketing Cloud Functional Lead - Dallas | Zoek USA | 07050dd70aef443184af283179f698a6
Salesforce Marketing Cloud Functional Lead
Permanent (Full time)
Accenture Interactive-a new breed of agency that's all about the Experience. For us, customer experience is not an add-on; it's foundational to who we are and how we empower our clients. As the world's largest, most disruptive agency, we drive lasting growth for clients by helping them design, build, and run meaningful experiences that make people's lives better, more productive, and more meaningful. We do this in three ways: by transforming organizations through standout products and services; by building and delivering award-winning campaigns so brands can engage and communicate creatively with customers at scale; and by using our top-notch skills to pilot, integrate, scale, and run the platforms that underpin the world's greatest experiences. Visit us here to learn more about what makes us the Experience Agency.
As Accenture Interactive's marketing experts, we help businesses drive demand, build brands and change the way people live. From consulting and creative campaigns to insights and analytics, we've got the speed, scale and strategic thinking to help CMOs and brands make an impact at every stage of the customer journey. The net-net? Real results that lead to true transformation.
As a marketing strategy whiz, you know exactly what it takes to create the perfect digital customer experience. And clients have come to rely on you for your expertise to deliver that experience with the right mix of marketing technologies. If you have experience combining strategy, experience design, and technology to deliver success, we'd like to meet you.
- Work with marketing, integration, and data technologies to design and implement new customer experience strategies and solutions for clients
- Ensure overall success of marketing technology implementations, focusing on the client relationship, financials, project delivery, resourcing, and overall program health
- Identify and pursue follow-on project opportunities
- Plan and estimate delivery work, focusing on project milestones, resource planning (both on-shore and off-shore), scope, and budget
- Manage business requirements and project ideation
- Manage and contribute to solution plan definition
- Identify, manage, and track key dependencies, issues, and risks
- Contribute to the business development process by participating in sales calls, assist/lead proposal development efforts and delivering client presentations
- Contribute to the ongoing development of solution/program offering approaches, methodologies, techniques, and business development tools
- Racking up those air miles will have to wait, as weekly non-essential travel to client sites Monday through Thursday is currently suspended. For now, all Accenture business travel, international and domestic, is currently restricted to client-essential sales/delivery activity only.
Please note: The safety and well-being of our people continues to be the top priority, and our decisions around travel are informed by government COVID-19 response directives, recommendations from leading health authorities and guidance from a number of infectious disease experts.
Here's what you need:
- 5+ years of full lifecycle implementation experience using various SDLC methodologies, including Waterfall and Agile
- 5+ years of experience in tactical deployment or re-launch of Marketing applications (Adobe Experience Cloud, Oracle Marketing Cloud, Salesforce Marketing Cloud, and/or Marketo), Personalization (Rich Relevance, Adobe Target, and/or Unica Interact), Loyalty (Kobie and/or Brierley), MDM (Reltio and/or Talend), and/or iPaaS (SnapLogic and/or Mulesoft).
- 3+ years of project management experience, delivering technology solutions
- Bachelor's degree or equivalent (minimum 12 years) work experience
Bonus points if:
- 7-15 years of experience implementing Marketing, Personalization, and Data Orchestration technologies such as Adobe Experience Cloud, Oracle Marketing Cloud, Salesforce Marketing Cloud, Marketo, Reltio, Talend, SnapLogic, MuleSoft, Informatica Cloud, Rich Relevance, Unica Interact, Kobie, Brierley and deploying new channels
- Experience with marketing campaign design, implementation and execution
- Experience in algorithmic decisioning or interactive management
- Exceptionally strong leadership & communication skills to effectively manage client accounts and multidisciplinary teams
- Experience in a consulting environment and/or digital agency with demonstrated track record of continuing responsibilities, creativity and innovation
Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States and with Accenture.
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Posted 15 days ago