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How to become a Content Writer?

Published: Tuesday 20th April 2021

Becoming a content writer is an excellent opportunity for professional, deadline-driven, and creative people who want to make a living helping companies create effective marketing content. This often comes in different forms such as blog posts, landing pages, emails, product descriptions, or white papers.

With the demand for high-quality content increasing, there has never been a better time to become a content writer and land your next job.

 woman university student learning online via laptop computer, sitting in cozy coffee shop. Female in stylish glasses skilled freelance social media content writer

What does a Content Writer do?

A content writer specializes in producing relevant, engaging, and on-brand content for websites. Every website has a specific target audience in mind and requires informative and high-quality content to speak to that audience. Typically, the content that a content writer will produce will contain keywords to enhance a website’s Search Engine Optimisation.

At its most basic level, content creation is all about providing relevant information in a unique way. Although specific responsibilities vary greatly, becoming a content writer could include writing copy and producing content for:

  • Blog posts
  • Web pages
  • Social media posts
  • Video/audio content
  • White papers
  • Press releases
  • Email marketing

What qualification do you need to be a Content Writer

There’s no one set path towards becoming a Content Writer. However, having an online portfolio of your work is an important first step for attracting employers or clients. Your portfolio should include all of the best examples of your work. This could be posts from your blog, guest articles, or anything else that shows off your ability to write coherently and creatively. 

Some writers begin with a university degree in English, Journalism, or Communications. Others come from a business or marketing background. In this job role, experience and a proven ability to write well are often regarded as or even more important than qualifications.

Focused Man. Side view afro freelancer preparing publication for web page, watching webinar to improve skills, copy space

Skills required

Content writers need to be versatile and adaptable. This skill set can seem daunting for anyone looking to get into the field. However, all it takes to become a master of these traits is plenty of practice. Other important skills to become a content writer are the following: 

  • Strong research skills and critical thinking
  • Excellent spelling, grammar, and formatting skills
  • The ability to write quickly and stay on topic
  • Consistently meet tight deadlines
  • The ability to write in different tones of voice, on a range of subjects 
  • Creativity, knowledge, and the ability to work quickly are all essential

Salaries and career development

Starting salaries for junior content writers are between £20,000 and £30,000 per year. Midweight copywriters with three or more years’ experience can expect to earn £25,000 to £40,000 per year. For senior copywriters and heads of copy, the salary figure is between £45,000 and £70,000. Finally, if you’re a freelance content writer you’ll need to decide how you want to charge for your services. You can opt to charge a project fee, or either an hourly or day rate.

If you are looking for your next content writing job opportunity, visit Zoek today, apply to top employers hiring now and land your next job! 

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